Kalibrate: AI & Machine Learning
This was our second collaboration with Kalibrate, following a series of animations we made for the NACS 2018 event in Las Vegas. In this project, they wanted to take their recent research in artificial intelligence and machine learning, and transform it into an accessible, engaging animation to complement their white paper.
Simplifying something as complex as AI is tricky! Working with Kalibrate, we developed a script that was both accurate and accessible. We took the clean, linear illustration that we’d developed for NACS 2018 and used it again to make sure this animation felt like part of the Kalibrate brand.
Kalibrate are sharing the animation as part of outreach to their own clients, reaffirming their position as thought leaders in the fuel and convenience retail industry.
The scripts and artwork shared with us demonstrated that Flow understood our project and what we were trying to achieve. We are very happy with the result, and would work with Flow on projects again in the future!
