Flow is an ideas-led creative studio. A home to big ideas, not big egos. A space to learn and grow. A refuge for the outsiders and the constantly curious. An opportunity to be part of something.
About
Mission Statement
We work with global brands, ambitious startups and nonprofit organisations to help them to stand out, connect with their audience, and create change.
Our work covers a wide range of sectors and styles with organisations across the globe. The threads that runs through everything we do are original thinking, quality craft and lasting partnerships with clients.
Although we are sector agnostic, we are committed to doing good work that does some good in the world. We use our time and expertise to make a difference by helping to build the brands that change the world. Together we can create a better future.
Manifesto
Start with Optism
To create a better world, you have to believe a better world is possible. We will start from a position of informed optimism, and approach every challenge as an opportunity
Make a difference
Our most precious commodity is time, we will be careful how we spend it. We will use our time, energy and expertise to help make the world a better place, by working with organisations that have a positive impact. We will do good work that does some good
Play with purpose
As Picasso said we are all born artists. We will never lose connection to that inner child. We will stay curious, playful, and experimental with our work. It is a privilege to do what we do for living, we will never lose that childlike wonder and simple joy of creating
Enjoy the process
The journey is more important than the destination. We will trust in the design process, in experimenting and refining for incremental improvements. And in our own professional and personal progress. It’s not just about where we get to but how we get there. Relax and enjoy the ride
Think big, and small
We will be ambitious with the scale of our thinking and the impact our work can have, but not lose sight of the impact we can have on those around us too. We can all make a difference at a community and global scale. The two feed into each other and must both be treated with care
Whole brain thinking
There is no left and right brain. We will combine creativity with rationality, art with science, form with function. Insight, research and psychology will inform our work as much and beauty and poetry. This joined up thinking is how we will create beautiful and effective design
Make mistakes
We will experiment, try new things, make mistakes, try again, make more mistakes, and learn and grow together. Creativity is not a straight line, and no two journeys are the same. We will learn from our mistakes, and embrace the happy accidents. That’s where the gold can be found
We are all a work in progress
Constantly evolving our thinking, and developing our skills and knowledge. We know we are always learning, and there is no final version of us, more a latest WIP. We will be confident with what we know, but humble enough to know there is always more to learn
Be human kind
Our work is innately human, made by humans for humans. We will never lose sight of this fundamental truth and will keep people at the heart of what we do. Empathy and compassion will inform our approach. Kindness creates a ripple effect, we will treat everyone with respect and understanding
Big ideas, not big egos
The best creative work comes from a place of encouragement and support. When everyone can share their ideas with confidence. We will create a safe environment for this to happen, and will make space for everyone’s knowledge, perspectives and ideas. This is how we produce our best work
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.”
Values
The principles that guide our creative approach
Curiosity
- We are always learning, about our clients, about our craft and about the world around us
- We don’t follow trends, and always seek original and interesting solutions
- We learn all we can about about our clients world to better understand their challenges and help them move forward
Care
- We care about the work we do and the results for our clients
- We are inclusive in our approach, supportive and empathetic in our culture, and work in an ego-free way that enables us all to do what we love, and make our best work
- We’re mindful of the world around us and our place in it, and do all we can to be people and planet positive
Craft
- The details are important. We pay attention to the the small things as well as the big things
- We take great care to create stories that inspire and connect with people, and work that is beautiful as well as functional
- We have deep expertise in what we do.
"We were really impressed by the creativity Flow brought to the mix and they felt like a great fit for this important campaign for us. We’ve loved collaborating with the team and the campaign materials they’ve produced are amazing."
