A collaboration with the Met Office and GIPHY to bring some character to the UKs national weather and climate service.

Development

We tested a number of cool and quirky characters to see which felt right. The character had to likeable and relatable, so people would use them on sicla channels. They also needed to represent not only the weather conditions, but the human emotions connected with them. 

The duck was very nearly the chosen one, but he just lost out to our hero Christopher Cumulonimbus in the end! 

Final Designs

The final set of character designs are fun and accessible, appealing to a new and younger audience whilst not alienating the existing one. Each weather scenario is visualised with a tongue-in-cheek sense of humour and a cheeky and colourful design style.

Characterful Clouds

Using illustration and animation in their band communications is a new direction for the Met Office, and the character we created has become an unofficial brand mascot for the organisation. As his popularity and fame grows we're hoping to develop this character for use in more fun ways, including educational content for younger audiences.  

The result

From gloomy rainy days and pining for sunshine, to the excitement of fresh snowfall, our cloud character is here to celebrate the full range of UK weather! The exclusive sticker and GIF pack, now available on the Met Office’s GIPHY channel, features nine weather-based scenarios, perfect for adding a playful twist to us Brits favourite topic of conversation - the weather!