Taking a wellbeing-led approach to money management, financial advice service Money Wellness needed a brand with warmth and humanity.
Challenge
Money Wellness help people to get to grips with their financial matters. From borrowing and mortgages, to debt consolidation, they help to take the stress out of money management. The brand is human-led, infused with kindness and compassion, to help de-stigmatise seeking help with debt and make the experience as pleasant as possible.
Financial wellbeing
Looking after your finances can be confusing, stressful and time-consuming. Things can quickly become overwhelming, and it's all too easy to get into a mess with it.
Money Wellness help to take the stress out of dealing with these things with clear, simple and impartial advice. Helping people to live happier, healthier lives, without worry. Their free service is available to anyone that needs it and has already helped over 1 million people to to improve their financial wellbeing.
Welllness first
Seeking help with your finances, especially when you have debts to manage can be incredibly stressful and the stigma can put a lot of people off asking for the help they need.
Approaching debt management and financial support from a wellness point of view is what sets Money Wellness apart. They are trying to normalise getting help and show that everyone needs support from time to time.
Making the complex, clear
The fog of financial uncertainty can be impossible to navigate through. Money Wellness are here to provide the clarity needed to see your finances clearly and find a route to financial health.
The brand needed to feel accessible to a broad audience, to make everyone feel welcome. A warm colour palette and friendly illustration style helps people feel calm, and relaxed in what can be most stressful of times. The Money Wellness advisors are not here to judge, but to help and show that there is always a solution available.
Here for everyone
From student debt to credit cards, from mortgages to debt consolidation, the Money Wellness team are here to help everyone with whatever financial challenges they're facing.
We illustrated a wide range of characters to show the various kind of people they help. Using a cute and amiable character design helps to put people at ease, and playing with scale and perspective adds a quirky element.
Motion system
Using motion design to create a feeling in your audience is a key element of a brand today. We created a system of movement that conveys the brand personality and adds another dimension to brand interactions. A sense of calm, and relaxation is generated by the smooth and easy motion.
The result
The full brand brand experience is all designed to make Money Wellness customers feel at ease, and take away the stress of dealing with financial management.
De-stigmatising asking for help, and the guilt and judgment associated with debt, and helping people to live more, and stress less.
"We’re really pleased to launch our new brand as it reflects who we are as an organisation and our commitment to making money advice and support accessible to everyone. Flow Creative has been an excellent creative partner, helping us convey our message in a way that resonates with our diverse audience. We believe this new brand helps us normalise needing to seek free debt support, while also communicating our personality and professionalism.”
Contributors & Credits
- Creative Direction: Karl Doran
- Design: Josh Taylor
- Art Direction: Winston Tsang
- Illustration: Winston Tsang, Nadia Kawafi
- Motion Design: Jim Kuwamura
- Production Management: Clare O'Mahoney
