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Turn it up in 2020 with CBBC: BBC Creative

The Challenge

We collaborated with BBC Creative to create an exciting trailer to advertise CBBC’s new year content. The trailer needed to appeal to their young audience and get them excited for new and returning shows to the broadcast channel.   

GIFs
The Solution

The concept of the 30-second commercial focused on people getting ready for the big show – new year, new content! We see guitars being tuned, dance shoes being laced up and chalky gymnast hands preparing to use the bars. 

 

We crafted a mix of striking illustrations, bold typography and video clips from CBBC shows – it needed to feel punchy and exciting but not too childish, so that it would engage the 6-12 year old audience. 

 

The fun visuals were paired with an upbeat music track from Rizzle Kicks, ‘Skip to the Good Bit’.

Storyboards
Version 1 of CBBC animation storyboard for BBC Creative Version 2 of CBBC animation storyboard for CBBC Creative Fully illustrated animation storyboard for motion graphics animation Final Animated Storyboard for TVC with BBC Creative
The Results

The trailer was aired across the netwroks broadcast channels, including BBC1 and BBC2, as well as BBC iPlayer, social channels and across UK cinemas.

Process
Testimonial

Flow was a fantastic team to work with, they completely understood our brief and then took it to the next level with their amazing work. Communication was easy and the project was managed very well from start to finish

BBC Creative
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