British Council

British Council: Creative Thinking Mobile App

The Challenge

The British Council wanted to develop a mobile app to help teachers learn simple ways to teach creative thinking and problem-solving skills in the classroom. We won a creative pitch to bring the app to life through animations and voiceovers. It’s being launched in India, with global rollout to follow

Mobile App
The Solution

Creative thinking is a new concept for a lot of international schools, so the tone of both the voiceover and the visuals needed to be approachable and reassuring. Our design and animations also needed to translate well between different languages and cultures. Using a bright and inclusive colour palette, we developed a set of friendly characters to guide teachers through the app’s content.

Animation Scenes
The Results

The app went into soft launch and testing in India in July 2018, with a plan for global rollout during 2019. Watch this space!

In use
British council app animation British Council App animated content

Flow impressed us at pitch stage with its originality. The team were really quick to grasp the complex brief and understand our key aim – to entice people to want to learn in a fun but not childish way – exceptionally well. This is a significant and exciting project for us as it supports a wider programme to help students acquire 21st century skills. We’re really pleased with how the final animations turned out.

British Council
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