BJSS is an award-winning technology and business consultancy and they asked us to help communicate what they do for other businesses. We were tasked with creating an animated brand film that explained their offering and did so in a human way, without complicated, techy jargon.
Both the script and visual style needed to appear friendly and not overly corporate, so we recommended a conversational tone of voice that still felt professional. We developed an illustrative style using the BJSS brand colours which helped to soften the look and feel more so than an iconographic style, for example.
The brand film was launched as part of Manchester’s Digital City event week in March 2020, and will feature on the BJSS website and socials.
We’re so pleased with the final result! We’ve been looking to incorporate animation into our marketing strategy for a while now, and it’s great to see how Flow have brought our brand tone of voice to life through this film. Superb job!