Arts Council England

Arts Council England:
Award-Winning Campaign

The Challenge

In this multi-award-winning project, we worked with Arts Council England on a multi-purpose brand toolkit. The client needed a consistent look and feel for all Investment Process communications. It had to be positive and playful without being flippant or unprofessional – serious and considered without being stuffy or corporate.

Case Study
Printed Material
Printed Campaign for Arts Council England Arts council England print materials Arts Council England Printed booklet Arts Council print materials
The Solution

We created a brand concept based on organic forms and patterns, reflecting the nourishment and growth that Arts Council funding supports. The icons and illustrations are formed of petals and geometric shapes, which can be combined as building blocks to create scenes. Arts Council materials often include complex information, so we made sure that the design style added clarity.

Arts Council England illustration for website Arts council england design and illustration for website Arts Council England Hero Illustration Arts Council England Website homepage
Animation Frames
Arts Council England animation frames of illustrated house and trees Arts Council England Map of the UK Arts Council england scene from animation illustration of person painting for animation painting Arts Council animation scene about funding illustration of combined arts for arts council england animation Arts Council England illustration of dance for animation Arts council england brand illustration of libraries for animation Arts council england illustration of literature for animation Arts Council Illustration of Museum from animation Arts Council England illustration for brand and animation Arts Council England illustration of Theatre from animation Arts Council England branding for visual arts used in animation
The Results

This has been the Arts Council’s most successful communications campaign yet! It’s resulted in record-breaking online engagement, and a big increase in applications. The project has received industry acclaim, too. It was Highly Commended in the International Drum Design Awards, and won four Big Chip Awards – Best Use of Animation, Best Use of Digital Design, Best Public Sector Campaign, and the Grand Prix Award for the best overall work of the year.

Social Cards
illustrated Social Media posts for the arts council Arts Council England social media card advertising key dates Arts Council England Social media posts advertising events Arts Council England Social media posts and branding

Flow brought fresh and interesting ideas to the table as we developed the look and feel for our communications. They really listened to what we needed, what our challenges were and what success would look like for us - and I have to say they nailed it for us.

Arts Council England
Similar work
Flow Creative
The Red Hat