In this multi-award-winning project, we worked with Arts Council England on a multi-purpose brand toolkit. The client needed a consistent look and feel for all Investment Process communications. It had to be positive and playful without being flippant or unprofessional – serious and considered without being stuffy or corporate.
We created a brand concept based on organic forms and patterns, reflecting the nourishment and growth that Arts Council funding supports. The icons and illustrations are formed of petals and geometric shapes, which can be combined as building blocks to create scenes. Arts Council materials often include complex information, so we made sure that the design style added clarity.
This has been the Arts Council’s most successful communications campaign yet! It’s resulted in record-breaking online engagement, and a big increase in applications. The project has received industry acclaim, too. It was Highly Commended in the International Drum Design Awards, and won four Big Chip Awards – Best Use of Animation, Best Use of Digital Design, Best Public Sector Campaign, and the Grand Prix Award for the best overall work of the year.
Flow brought fresh and interesting ideas to the table as we developed the look and feel for our communications. They really listened to what we needed, what our challenges were and what success would look like for us - and I have to say they nailed it for us.