Nurturing the environment, brewing beer and fostering talent are all things environmental architects Tyler Grange have done for the past 10 years. At the forefront of their sector, they needed a brand and website which better reflected this. They asked us to dig into what Tyler Grange is at its core and create an identity that showcased their innovation.
Through brand workshops, we discovered that Tyler Grange is best described as a playful brand supported by expert collaboration, which is at the heart of their practice. We created a logo mark around the concept of reshaping your world. Positive, nurturing and a catalyst for growth – the mark is inspired by flora, fauna and human construction. We made sure this fed through the illustration, web and typography of the brand.
Tyler Grange will launch their brand in tandem with their 10 year anniversary and will roll it out across website, social and all external comms. It will take them into 2021 with a brand that feels authentic to their values, their work and their clients.