These important reports from IPPR North look at the future of energy production in the north of England, and set out a vision to create 100,000 new jobs by 2050 as part of an energy economy worth £15 billion.
We were tasked with designing the reports in a way that presented the information in a considered way, appropriate to the content, while making complex information easy to navigate, and as accessible as possible to a diverse audience.
Our vision was to help give IPPR North a voice independent of it’s head office in London. Using existing brand guidelines as a starting point, we developed a bold, contemporary look and feel for brand.
We created a stylish but technical illustration style and an icon set based around iconographic road signage. This was applied to all aspects of the design for both documents, and used for data visualisation in an energy map of the north of England.
The design presented complex information in an easy to understand way, whilst taking seriously the content of a document of this nature.
The Northern Energy Strategy Report was printed with 300gsm inners and a 450gsm cover, ring-bound with a clear spot UV finish on the cover. An interactive digital version was also created for download.
The Energy Futures document was printed with four colours on 270gsm Mohawk Everyday in a gatefold design. It’s a 4 colour print on 270gsm Mowhawk Everyday paper, with gatefold design.
The Northern Energy Report is a really important document for us, the culmination of years of work and so the design of it was a big deal. We’ve worked with Flow before and knew we could rely on them to deliver the exceptional standards we expect.