Software company CogniSoft asked us to make a film explaining their innovative tool – YETI Infinity – which has been over 35 years in the making. With help from the mythic creature, YETI makes managing apprenticeships easy for employers, learners and administrators. We needed to make an engaging film which showed how flexible organisation tools could make potential customers best in class for their learners and clients.
Hitting the balance of professional and contemporary, we developed an art style which feels grown up but not boring. The animation is slick and smooth with intricate face rigs that convey the ease YETI provides for users. Brought to life, the yeti mascot is full of personality where previously only static – he is a memorable mascot for online learning and sets the brand apart.
Cognisoft plans to use this film to launch their new programme in September and increase software sign ups.
We approached a number of potential agencies and our decision to go with Flow Creative was purely based on the quality of their published work. Throughout the process we found their teams ability to take our ideas and translate them into meaningful content was excellent.