BBC Sport viewers are generally an older demographic and they were aiming to appeal to a new, younger audience. Working with the Sport social team, we created a range of animated video content for sharing across their channels to help promote their FA Cup and UFC coverage. The content had to be fun, social-first and optimized for sharing on Facebook, Twitter and Instagram.
To help promote the BBC’s FA Cup coverage we created an animated campaign using footage of iconic FA Cup goals and celebrations. When the BBC started showing UFC coverage, a new area for them, we helped them to generate up some interest and excitement by creative a series of animated promos videos, as well as longer form interview videos with UFC stars.
Our videos helped BBC Sport to connect with a youth audience, a demographic their regular content can struggle to reach. The tone of voice for youth-focused content has to be fun and shareable, and the visual style we chose helped to reach out to this important new demographic for our nation’s most traditional broadcaster.
These animations were to celebrate iconic FA Cup goals, and we shared them on the BBC Sport social accounts in the run up to the FA Cup semi-final to help build excitement for the BBC’s coverage. They were really cool and we got lots of comments and engagement on them!