Semrush Nordic
Search Awards 2020

The Challenge

The Semrush Nordic Search Awards puts a spotlight on the most innovative and talented marketing campaigns across Finland, Denmark, Sweden, and Iceland. This year due to COVID-19, they asked us to create a slick and stylish awards film so that they could bring the awards to the attendee’s homes.

Logo Reveal
GIFs
The Solution

We created a film that had a mix of 3D sequences, footage and type animation to deliver a premium feeling awards ceremony. Centred around gold fragments rotating in space wrapped in ambient waves which shimmer in the colours of a nordic sunset, the whole film celebrates both nordic talent and scenery.

 

3D Sequence
Stills
Countdown
The Results

The 2020 awards were a hit, broadcast to four different countries, and with over —- attendees and —- interactions on social media.

Testimonial

Testimonial

The Challenge

Our friends at Creative Spark asked us to help out with an ad to promote the new NOW Music app. For maximum impact both online and on TV, they needed a high-energy animation using 2D and 3D techniques.

Animation Frame
Animated TV Advert for Now Music Now Music TV commercial animation Now Music Tv commercial animation Now Music animated TV commercial
3D Animation
The Solution

Starting with an outline storyboard, we used 3D sequences to animate phone handsets, and built a 2D mosaic wall out of all those iconic NOW album covers. This scene transforms into a 3D version of the NOW logo, and extra animated elements and lighting effects provide the finishing touches.

Animation Frames
Now Music animation Tv commercial Now Music Tv commercial animation Now Music TV commercial animation
The Results

The ad was broadcast nationally in the run-up to the app’s release date, and it generated a huge number of new subscriptions.

Animation Frames
Now TV TV commercial animation Now Music TV commercial animation
Testimonial

It was great working with Flow on this project, the TV ad turned out really nice and the client was very happy. The 3D phones sequences looked great and the tapestry made of classic NOW album covers was a great way to get across their breadth of content.

Creative Spark
The Challenge

In another collaboration with our friends at Creative Spark, we took on an ambitious project to model a realistic 3D guitar environment, and animate a seamless camera fly-through of the interior and exterior space. They wanted us to create an “epic” feel, with a sweeping and dramatic effect to match the ad’s acoustic music.

Ministry of Sound
The Solution

We did deep research into the physical structure of acoustic guitars, and developed detailed digital modelling, including the frets, the bridge, the pick guard, the saddle – everything! (We learned a lot about guitars during this project.) Techniques included UV mapping, setting up a mix of ambient and volumetric lights, and using a range of cameras with different focal lengths. We finished by rendering multiple passes of the 3D sequences, which we composited and added colour grading and lighting effects to.

3D Modelling
The Results

The client was blown away with the animation. They told us that this was the best animation they’d been involved with during all their time working with Ministry of Sound. We were delighted with the final result and with the reception from the client – it made all the hard work and attention to detail worthwhile. And it’s always amazing to see your work on prime-time TV!

3D Modelling
TV commercial animation for Ministry of sound
Process
3D animation of guitar for a TV commercial 3D model of guitar for TV commercial Ministry of sound 3D animation Piano 3D model for ministry of sound animation 3D model of guitar for Ministry of sound animation Work in progress of 3D model
Process Video
Testimonial

A fly-through of a guitar is anything but normal, especially when it had to feel like an epic cathedral of music, so expectations were high all round. Flow were flexible; they listened to what we, and the client wanted to see. The end result is a beautiful piece of 3D animation forming a memorable Ministry of Sound TV ad.

Creative Spark
Flow Creative
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