The Mental Health Foundation is a UK charity whose mission is to help people to thrive through understanding, protecting, and sustaining their mental health. This year they asked us to help create a look and feel for their annual Mental Health Awareness Week. As part of the official government response to COVID-19, the theme for the week was kindness. We helped establish a brand which fed through animation, fundraising packs, reports and social media content.
We created a brand that dealt with serious issues but felt positive and left the UK feeling optimistic. The style championed the Mental Health Foundation green along with a character-led illustration style. The combination of geometric shapes and abstract textures communicated subtly how mental health can make you feel off-balance and muddled but the friendly characters kept the topic of mental health approachable and reassuring.
As part of the suite of materials for this campaign we created an animated film to help them spread the message and talk about the importance of Kindness. We wanted the script to be fun and engaging, to get across the seriousness of the message, but in an accessible and friendly way. We developed the script into a poem, and the comedian Mark Watson, an ambassador for the charity, recorded the voice-over for the film. The quirky, illustrative style comes alive in animation, and bespoke sound design adds the finishing touch.
The animation and digital materials are currently part of the UK government’s official response to COVID-19 and has encouraged people to fundraise for the Mental Health Foundation during May, staying active during the current pandemic.
“We were really impressed by the creativity Flow brought to the mix and they felt like a great fit for this important campaign for us. We’ve loved collaborating with the team and the campaign materials they’ve produced are amazing.”
Join the music revolution! Lickd is a cutting-edge online service that provides licensed music for digital creators to use in their content, featuring songs from artists such as Noel Gallagher and Sam Fender. Lickd asked us to take their brand and add our motion magic. We created an in-depth motion brand guidelines that featured ident, lower thirds, paid social advertising and thumbnail design.
We built on the existing brand adding new gradients, slick graphic sound waves and bold typography to create professional and cohesive motion guidelines. The motion exudes a contemporary cool which appeals to its audience; the new generation of creators.
The guidelines have been rolled out for all social and video content and the Lickd team are able to keep their brand consistent whilst moving. Their content is now dynamic and polished, establishing them as a trusted provider of legally licensed music.
We’re not sure if you’ve heard but there is a global pandemic going on right now. Here at Flow, we wanted to spread some laughter and positivity with everyone during these difficult times. We did this by doing what we know best, animation! This series of playful videos featuring a range of quirky illustration styles, shows off some top tips for surviving the awful situation that we all find ourselves in currently.
Those who can are working from home, setting up a nice background for office video calls can be difficult.
Isolation means no going to the gym, in times like these we have to get creative with our equipment.
This tip is all about staying at home. That’s it, that’s the tip.
If you weren’t before, you should really be washing your hands. A lot.
Avoid touching surfaces where you can and if you can resist.
It’s important to be kind and help each other out, especially the most vulnerable people in our community. We hope your furry friend is as helpful as this guy!
A set of 6 social animations with characterful animation, contemporary illustration, and in-house SFX to boot. The animations reached over 6,000 people on Instagram alone and hopefully made a few people smile at this unprecedented time.
You Are Not Alone (YANA) Festival is a Manchester-based music festival in aid of mental health charity, Manchester Mind. The festival needed a positive, playful identity that could be rolled out across all communications, from ticket sales build-up to the event itself.
We developed a friendly illustrative style that reinforced connection and inclusivity; the main motif of the festival is two elongated arms coming together in harmony. We used mismatched typography of different weights and sizes to complement this, giving the brand a playful feel. Social cards were released in the run up to the festival to announce artist line-ups and new venues!
YANA debuted on 30th March 2019 in Northern Quarter venues The Whiskey Jar, Jimmy’s and Night & Day. It was a sellout festival and the sun even shone in Manchester for the occasion! Plans are underway already for YANA 2020, so watch this space…
We want to give a huge big ups to Flow. Can’t recommend them enough. Standout work, the nicest and easiest staff to deal with, literally 10/10. Thanks for everything.
BBC Sport viewers are generally an older demographic and they were aiming to appeal to a new, younger audience. Working with the Sport social team, we created a range of animated video content for sharing across their channels to help promote their FA Cup and UFC coverage. The content had to be fun, social-first and optimized for sharing on Facebook, Twitter and Instagram.
To help promote the BBC’s FA Cup coverage we created an animated campaign using footage of iconic FA Cup goals and celebrations. When the BBC started showing UFC coverage, a new area for them, we helped them to generate up some interest and excitement by creative a series of animated promos videos, as well as longer form interview videos with UFC stars.
Our videos helped BBC Sport to connect with a youth audience, a demographic their regular content can struggle to reach. The tone of voice for youth-focused content has to be fun and shareable, and the visual style we chose helped to reach out to this important new demographic for our nation’s most traditional broadcaster.
These animations were to celebrate iconic FA Cup goals, and we shared them on the BBC Sport social accounts in the run up to the FA Cup semi-final to help build excitement for the BBC’s coverage. They were really cool and we got lots of comments and engagement on them!
Each year, Beyond brings together creatives, academics, and researchers. The Barbican Centre in London hosted the 2018 event, and featured an amazing array of talks, panels, and presentations. Dynamic and forward-thinking, Beyond asked us to deliver branding, website, and social media content to match.
We devised a crisp black-and-white logo for the event. The “Be” of “Beyond” transforms into a device that can be paired with event keywords, like creative, innovative, dynamic, and brave. We added bright red, purple, and teal accent colours to the palette, emphasising Beyond’s mission to drive the creative industries in fresh directions.
As well as putting together the core brand guidelines, we applied them to materials including pre-event social cards, printed programmes, a digital presentation, and on-screen graphics for use during sessions. To cap it all, we made some animated stings and motion graphics to bring the Beyond brand to life!
Award-winning restaurant Tattu needed fresh artwork to bring their stunning new Leeds venue to life. Known for pushing boundaries with lavish decor, they wanted more than just standard-issue posters and decals.
Together, we developed a concept for animated artwork that would draw moving scenes on the restaurant’s walls. The style had to be authentic, and the animation had to work with the flat tattoo-style graphics that the restaurant is known for. We created a suite of social video, and a unique animation installation.
This campaign of brand work for Tattu has been shortlisted for a prestigious Northern Marketing Award for Best Food and Drink Campaign – animations included! The project, led by Tile Creative, has helped Tattu create an exceptional atmosphere, with the animated wallpaper serving up some extra delight for diners.
The videos that Flow created added something extra special to the already stunning new Leeds restaurant. The tattoo style artwork works perfectly with the Tattu brand look and they look amazing animated on the walls, adding an extra level of wow factor.