We created a fun and engaging case study video for a technology company using a blend of 2D and 3D animation.
Challenge
The challenge of this film was to convey the intricate topic of vehicle data and shopping habits in a story-driven case study that is both understandable and enjoyable to watch.
Who is Wejo?
Wejo is a prominent player in the Smart Mobility for Good industry. Their primary focus is on managing, safeguarding, and enhancing mobility data, which enables groundbreaking advancements in the public and private sectors. They facilitate the connection between markets and consumers through the analysis of consumer behaviour. They approached us to develop a case study film that would demonstrate how they aid large retailers in the United States, a challenging topic that required a presentation that was both accessible and comprehensible.
Character Design
The character's design is both fun and relatable, capturing the difficulties that managers of major US retailers face. The cast consists of committed experts who will do whatever it takes to attract customers to their stores.
Shot design
In the process of creating animations, we begin by sketching storyboard thumbnails to map out the story. At this stage, we test the composition and narrative flow. The initial sketches are rough and undergo refinement through an iterative process. Our starting point was creating the 3D background sets, which we then integrated with the 2D character into the scenes.
Colour palette
Our team created a color scheme that seamlessly integrates the 3D environment into the backdrop, allowing the characters to pop out in every scene. We utilized the vibrant Wejo brand yellow to accentuate specific elements, including the characters and animated hand-drawn pops.
