An animated film to accompany a spoken-word poem that brings to life the stories and perspectives of young people across the UK
Challenge
Having worked with Trussell before, we knew the importance of telling the young people’s stories with honesty and authenticity, while protecting their identities. We aimed to share their voices in a way that felt hopeful and optimistic, while remaining true to their lived experiences of poverty and financial hardship. The film had to match the energy and feel of Ty’rone Haughton’s powerful poem, bringing to life the young people’s hopes and dreams for the future.
Character Development
The characters in the film represent the 16-25 year olds from the Trussell Youth Participation group, and had to include a mixed of genders and ethnicities. We wanted the style to feel contemporary and accessible, made of simple shapes and block colours, but expressive enough to convey emotion.




Artwork Style
Bright and vivid colours were used to create a vibrant and fresh feel, with some textures on shadows, shading and typography.




Story design & Structure
Visualising the words in the poem involved a mix of creating characters, props and background elements combined with typography for key moments.
The energy of the animation had to match the pace and timing of the spoken-word poem. All of the elements of rhythm, rhyme, meter, and figurative language had to be paired with artwork to express the 30+ young peoples experiences with emotional depth and clarity.





Animation Process
We used the animation software Moho to create all of the animated sequences in the film, which enabled us to mix scalable vector artwork with brushstrokes and textures.
The process involved fluid, dynamic transitions, camera pans and zooms and a side-scrolling platform video game structure. We also embarked upon a new process for character rigging, with points in the artwork being parented to the ‘bones’ of the rigs. This new process enabled the animators to seamlessly switch between rigged and frame-by-frame character animation
Final Animated Scenes
Pulling together the animated shots into the final composition we wanted the film to feel like a journey, with a constant flow of movement to represent the young peoples vision of the future —A future free of stigma and shame, where they could not just survive but thrive. An optimistic vision for a better tomorrow.
The Result
The film was shown at Trussell roadshows all over the UK, and was performed at Christmas carol concerts in London and Edinburgh. It was a pleasure to work with Trussell again to help them in their mission to end UK hunger and the reliance on food banks. Their important Youth Participation work makes a huge difference to help young people feel able to talk about the issue of living with poverty — without the stigma and shame associated with it.
Flow brought such creativity to the Maybe, Tomorrow film, but most importantly to us, they also brought great sensitivity and care to ensure that the voices of the young people we worked with were represented with the dignity they deserve.
Contributors & Credits
- Creative Director: Karl Doran
- Art Director: Winston Tsang
- Production Manager: Sarah Ritchie
- Illustration & Artworking: Winston Tsang, James Lawson, Rosa Kennedy
- Animation: Winston Tsang, James Lawson, Rosa Kennedy
- Sound Design: Rob Williamson
- Poem by: Ty'rone Haughton