A comprehensive assessment of where the brand is - what is working and what is not. We’ll look at all the visual elements of the brand as well as assess the brand’s tone of voice and target audience to see where improvements can be made.
Clearly defined positioning for a brand is essential. It says who you are and who you are here for. We work with brands to create a strategy that is aligned with your business ambitions.
There is a lot of power in a name. The unique identifier that immediately sparks an image of your brand in your customers mind.
These are the foundations of your brand identity. We help our clients to define these in a way that empowers your team, enthuses your customers and helps you to get where you want to go.
Tone of voice plays a crucial role in brand strategy by shaping the way a brand communicates with your audience. We help you establish its personality, and create a memorable and authentic brand experience.
At the heart of every great brand is a powerful story. Our experience as storytellers informs every step of our brand process. We help you to define your story and tell it in the most compelling way.
Brand governance is essential to protect your brand’s reputation and maintain a cohesive brand experience. We’ll recommend processes that will help you prevent misrepresentation, or inconsistencies that could weaken your brand value.
We can provide you with ongoing training and development for your brand and marketing team to support your brand and communications strategy.
A brand refresh can allow you to adapt quickly in a constantly evolving marketplace. We’re are always on hand to offer you ongoing support and development and alignment of your brand with current trends and audience needs.
We can plug seamlessly into to your existing creative team, or act as an outsourced design department for those regular creative needs - producing reports and presentations, social content, email templates, animated graphics and more.
A detailed assessment of where the brand should fit within in sector and in a wider cultural context, in terms of its tone of voice, and the its visual storytelling.
A brand identity is its values, mission and purpose, combined with its unique character. We can help you to define this, and ensure that your brand is aligned with your vision, and helps you stand out and reach your audience.
The toolkit that forms the building blocks of the brand. We’ll create a comprehensive set of guidelines for the visual elements of a brand and how to apply them, including: logo marks, colour palettes, typography, use of illustration and animation, photography and film.
The most successful brands build stories that connect with people. Their power comes from delivering on their positioning over and over again. To tap into this power, we dig deep into what makes your brand tangible, helping you shape how and where it lives and breathes.
The way an organisation communicates with its people is integral to its success. We can help you communicate clearly and effectively to your team through clear, engaging and consistent brand collateral.
Brands today don’t live on business cards and letterheads, they live on digital screens, in motion. We help to define a visual language for how a brand moves. The same way a brand has a tone of voice guide for written communications, we create a guide for video and motion communications. In a digital world how a brand moves is as it important as how it looks.
We can produce a full set of animated templates for your creative team to use to allow the brand to look its best in all formats. These can include - animated logos, intro and outros to videos, idents and stings, name straps and lower thirds, animated textures and other brand graphics, animated icon sets.
Everything comes together in this comprehensive document that includes the motion language and rationale, the system and any templates.
How brand storytelling and motion design come together to create motion systems that bring a brand to life and show its character and personality. Motion language and design systems help a brand to work where they are experiences today, on digital screens
Illustration is a very powerful tool for brands, a way to create character and form an emotional connection with an audience. We can help to create a playbook for how to use illustration and a set of assets in a range of formats for multiple purposes.
Creating conceptual illustration for use in brand communications is a great way to communicate complex or abstract messages. We can guide you through the process.
A brand character is a great symbol of a brand, the embodiment of its character and personality. We can use our character design expertise to create a mascot that flies the flag for the brand.
Communicating your brands vision, mission and purpose through website copy, campaigns, taglines, and marketing collateral.
Getting the message right with a creative campaign is just as important as getting the design right. Carefully crafted copy can elevate a campaign to a whole new level, making for memorable marketing.
The call to action or strap-line for a campaign is the lasting message you leave with your audience, and encapsulates the feeling you leave them with.
We’ll create a comprehensive plan that outlines how your brand will effectively communicate its story so your messaging stays consistent, targeted, and impactful.
Creative communication campaigns are how your brand will speak to its audience, and reach a new one. From TV commercials to TikTok, social campaigns to Out of Home, we can help shape your message and create meaningful connections with your audience.
Using our expertise in storytelling, we’ll identify your goals to determine key messages and types of content that will be used to engage and communicate with your audience effectively.
To help you communicate effectively, we need to understand the characters within your target audiences. We’ll delve into your audience data to gain a deeper understanding and story of your consumer group.
Narrative-driven animated film is a powerful way to tell your brand story and create a lasting impact with your audience. We can help to come up with ideas that that align with the brand’s message and create the desired emotional response.
Strong storytelling is the foundation for any film. We’ll create a narrative arc, develop characters, and establish a storyline that makes for an impactful and memorable film.
A beautifully crafted script, whether delivered by a voice-over or as dialogue, helps to carry the message of the film and create powerful and memorable moments.
Creating an iconic visual style for the film will help tie it to the brand and create a strong sense of identity.
Stories with character have particular emotional resonance with an audience, they help an audience to relate and create a meaningful connection with a brand story.
Our team of animators have a diverse skill set and can produce high quality animation in a range of styles and techniques, including - digital, mixed media, frame by frame, 2D and 3D. We will create an animation style that suits the project and helps to tell the story.
If an idea works better as a live-action film we can draw on our network of partners to create compelling film content, including sourcing talent, finding locations, directing shoots and editing footage.
Creating visual effects for film projects can create a cinematic result for a reasonable budget. We can create the animated sequences and composite together the 2D or 3D elements with filmed footage.
Colour treatment makes a huge difference to film projects, helping to set the mood and create an emotional journey. Using the latest software we can help to grade your film to achieve the desired result.
The way a brand sounds in the digital world can be a very powerful addition to any brand ecosystem. From audio jingles to brand audio marks a considered audio identity for a brand adds a new layer and can make for highly memorable experiences.
Many of our film projects have bespoke, composed sound design. This is a really effective tool to create an emotional journey for your film and have a powerful effect on your audience.
Alongside sound design a bespoke sound effects bed adds a level of polish and quality to any film project, giving it depth and authenticity.
"We were really impressed by the creativity Flow brought to the mix and they felt like a great fit for this important campaign for us. We’ve loved collaborating with the team and the campaign materials they’ve produced are amazing."
Linda Liao - Campaigns Manager, The Mental Health Foundation
"It can be challenging to describe who we are and what we do because our services are so diverse. But Flow really managed to capture the spirit of our charity. The team are lovely to work with and are so generous with their time"
Ali Gunn - Senior Communications Officer, Together Trust
"We were really excited to have Flow on board for this project. Having worked with them before, their playful animation portfolio felt perfect for the narrative, and we’re all delighted to see how they’ve brought the story to life.”
Tim Jones - Creative Director, BBC Creative
"We are delighted with the films that Flow created for WWF. They beautifully capture the authenticity and essence of the community groups and have a consistent and clear narrative. Flow are energetic, professional and collaborative to work with"
Greg Armfield - Senior Producer, WWF UK