A comprehensive assessment of where the brand is - what is working and what is not. We’ll look at all the visual elements of the brand as well as assess the brand’s tone of voice and target audience to see where improvements can be made.
Clearly defined positioning for a brand is essential. It says who you are and who you are here for. We work with brands to create a strategy that is aligned with your business ambitions.
These are the foundations of your brand identity. We help our clients to define these in a way that empowers your team, enthuses your customers and helps you to get where you want to go.
At the heart of every great brand is a powerful story. Our experience as storytellers informs every step of our brand process. We help you to define your story and tell it in the most compelling way.
There is a lot of power in a name. The unique identifier that immediately sparks an image of your brand in your customers mind.
Tone of voice plays a crucial role in brand strategy by shaping the way a brand communicates with your audience. We help you establish its personality, and create a memorable and authentic brand experience.
We’ll create a comprehensive plan that outlines how your brand will effectively communicate its vision, mission and purpose so your messaging stays consistent, targeted, and impactful.
Using our expertise in storytelling, we’ll identify your goals to determine key messages and types of content that will be used to engage and communicate with your audience effectively.
Brand governance is essential to protect your brand’s reputation and maintain a cohesive brand experience. We’ll recommend processes that will help you prevent misrepresentation, or inconsistencies that could weaken your brand value.
We can provide you with ongoing training and development for your brand and marketing team to support your brand and communications strategy.
A brand refresh can allow you to adapt quickly in a constantly evolving marketplace. We’re are always on hand to offer you ongoing support and development and alignment of your brand with current trends and audience needs.
We can plug seamlessly into to your existing creative team, or act as an outsourced design department for those regular creative needs - producing reports and presentations, social content, email templates, animated graphics and more.
A brand identity is its values, mission and purpose, combined with its unique character. We can help you to define this, and ensure that your brand is aligned with your vision, and helps you stand out and reach your audience.
The toolkit forms the building blocks of the brand. We’ll create a comprehensive set of guidelines for the visual elements of a brand and how to apply them.
Brands today don’t live on business cards and letterheads, they live on digital screens, in motion. We help to define a visual language for how a brand moves. The same way a brand has a tone of voice guide for written communications, we create a guide for video and motion communications. In a digital world how a brand moves is as it important as how it looks.
We can produce a full set of animated templates for your creative team to use to allow the brand to look its best in all formats. These can include - animated logos, intro and outros to videos, idents and stings, name straps and lower thirds, animated textures and other brand graphics, animated icon sets.
Everything comes together in this comprehensive document that includes the motion language and rationale, the system and any templates.
"We were really impressed by the creativity Flow brought to the mix and they felt like a great fit for this important campaign for us. We’ve loved collaborating with the team and the campaign materials they’ve produced are amazing."
Linda Liao, Campaigns Manager, The Mental Health Foundation
“After working with Flow before we knew they were the perfect people for the job and absolutely trusted that they’d create a film that was beautiful and poignant, but positive and uplifting too. We’re so happy with the film and can’t wait to share it"
Olivia Taylor, Marketing and campaigns manager, Children in Need