Data, research and consulting business, Ovum, needed an engaging overview video to showcase their new Forecaster tool. The video needed to bolster their sales process, and would be used on a variety of digital platforms including their website.
We produced an animation focusing on the needs and issues of potential customers. The video uses a mix of screen mock-ups from the Forecaster tool as well as animated content, to clearly explain how the product works and to persuade new leads to book a demo with the sales team.
The video is now used across a variety of platforms, including Ovum’s website, in order to help convert leads into customers.