The One Powerhouse Consortium is an organisation that aims to create spatial plans for the ‘mega regions’ of England, and integrate them with existing plans for Wales, Scotland and Northern Ireland. They needed an identity to put them on a platform, and make their audience sit up and listen to what they have to say.
The brand feels clean, contemporary and ready to be taken seriously. A ‘grown-up’ palette of dark blues and white complements a modern accent of coral. We developed a dot matrix mechanism to reinforce the idea of connection and strength across the regions, which will later be developed into a suite of icons and illustrations.
We delivered a contemporary and intuitive brand, website and print material which successfully launched in July. With backers including Gordan Brown and John Major, the One Powerhouse scheme sets to develop its plans for Britain.