Manchester Digital wanted something extra-special to mark the 20th anniversary of the Big Chip Awards. Each year, the event recognises the best northern digital and tech companies. They asked us to bring the 2018 edition to life with an opening animation, event branding, printed programmes, and award countdown videos.
Two themes stood out: digital progress, and the mighty North. So we wrote a script combining computer games and bad northern puns! A fearless female lead appears in all animated scenes, morphing and adapting for each genre. And with a sparkling “special edition” palette of purple and gold throughout, the printed programme took the form of a 90s game cartridge, complete with 8-bit font and “Game Over” message.
Our opening animation definitely went off with a bang. It attracted spontaneous applause and cheers from the crowd, building excitement and getting the night off to exactly the start that Manchester Digital wanted.
We couldn’t have been happier with the work Flow Creative have produced. The brochure this year has been the best one yet and we were blown away by the animation.