Liverpool MBA

The Challenge

The University of Liverpool approached us to develop a brand identity for their MBA course. The brand needed to reflect the ambitious nature of the university and the fact that its students are considered as future leaders. Alongside the main MBA brand we were asked to produce a brand identity for the Catalyst Programme, the course’s careers arm which offers specialist links to industry and exciting speakers.

MBA Catalyst Branding
The Solution

We developed a sophisticated brand system that hinted at the course’s heritage whilst positioning it as forward-thinking. Using a muted colour palette and lightweight stroke crest brand mark, we developed a series of icons to represent careers, immersion, alumni and guest speakers – the four pillars of the course. A contemporary liverbird became the main brand mark of the MBA course, again tying it to Liverpool’s heritage. The brand was then rolled out across printed material, a brochure and branded merchandise for students enrolment. 

MBA Catalyst Brochure
printed brand explainer from rebranding project printed brand booklet to designed to explain the business printed booklet from redesign introducing the team
The Result

The new brand and collateral launched in September 2019, to welcome the new students enrolling onto the course.

MBA Liverpool
sub brands for Liverpool MBA course designed by Flow Creative branded materials such as a tote bag

Flow are amazing. Their work is incredibly contemporary and the team are really talented. Everything was done very efficiently and we have had so many compliments on our new branding. 

University of Liverpool
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