Beyond: The R&D conference for the creative industry
Each year, Beyond brings together creatives, academics, and researchers. The Barbican Centre in London hosted the 2018 event, and featured an amazing array of talks, panels, and presentations. Dynamic and forward-thinking, Beyond asked us to deliver branding, website, and social media content to match.
We devised a crisp black-and-white logo for the event. The “Be” of “Beyond” transforms into a device that can be paired with event keywords, like creative, innovative, dynamic, and brave. We added bright red, purple, and teal accent colours to the palette, emphasising Beyond’s mission to drive the creative industries in fresh directions.
As well as putting together the core brand guidelines, we applied them to materials including pre-event social cards, printed programmes, a digital presentation, and on-screen graphics for use during sessions. To cap it all, we made some animated stings and motion graphics to bring the Beyond brand to life!
