Hello, I’m Vicky – a digital marketing apprentice – and the latest addition to Flow.
I’m taking part in the Juice Academy (more about that later) to hone my skills in the creative and digital sectors and a big part of that is undertaking an industry placement. Here’s a bit about my journey so far…
The Juice Academy is the UK’s first ever industry-led digital marketing apprenticeship programme, which means as well as working I attend college fortnightly to work towards my Level 3 certification and Level 4 CIM award in Digital Marketing.
I chose to apply to the Juice Academy because I want to become a digital marketer and the idea of going to University didn’t appeal to me, despite being accepted last year. I knew I wanted to get an apprenticeship, it was just a matter of finding the right one for me.
When I applied to the Juice Academy, there was a large selection of well-known and well-respected companies including Vimto, Social Chain and online fashion retailer, Pretty Little Thing. This demonstrated it was a well-respected course and one that was certainly worth looking in to.
When I attended my interview at Flow I instantly felt at ease and comfortable. I knew it was the kind of company I wanted to work for. The role Flow were offering was exactly what I was looking for as it covered all areas of digital marketing, meaning that it provides me with the opportunity to explore what element I like and excel at best.
I’ve really enjoyed my first six weeks at Flow. One of my earliest responsibilities was taking over the management of the social media channels. I developed a tone of voice that suited Flow as a brand and compiled a strategy to make it work harder than it previously had been. Making it more cohesive and structured has paid off as engagement has already increased.
I’ve loved getting to know the team and becoming an official Flowster. A highlight so far is definitely attending the Big Chip Awards. As the awards’ creative partner, we designed the opening animation and event brochures, so seeing it all come to life on the night was really special and gave the whole team an amazing sense of achievement. We also had the pleasure of winning a Creative Impact award for our work with BBC Ideas, it was a very proud moment.
I’m looking forward to picking up new skills throughout my apprenticeship and being able to introduce new ideas I learn at the Juice Academy to Flow. It’s a real two way learning journey, which is beneficial for both parties so I hope it will put us in really good stead for the future.
For a bit of fun, here are three facts about me:
1) I teach gymnastics,
2) I was a Barista, even though I don’t like tea or coffee
3) I have a fear of bridges, hate them.
Here at Flow we’re dedicated to getting the job done well. No, better than ‘well’ – outstandingly. And that starts with knowing and understanding what each other is working on and developing creative solutions together. But it’s not just our own team who we believe can add value to what we do. Looking further afield and collaborating with the best in the business is often the ultimate solution.
Weeks at Flow begin with a full team production meeting to run through everything you’d expect… and some. We use this time to reflect on projects and gain each other’s insight to make sure we’ve got absolutely every base covered. Our open plan working environment means that we’re not the kind of agency who only communicates via email. We talk. We share. We learn. That’s what we believe benefits our clients most.
We don’t profess to be a full service agency; instead we have excellent relationships with the best photographers, producers and directors around. Collaborating with them on a project basis means we’re able to tap into the best in the field whenever the campaign requires it, whatever the brief may be. Working with people who specialise in their own field also means they’re at the cutting edge of it, so we can bring our A game to the table together. What’s not to love?
Clients we can collaborate with are a dream to us, too. Sharing opinions and working with them drives top results as it creates a more transparent, unified approach. While the ‘them and us’ format isn’t completely redundant, we thrive via a more modern allied style.
Up and coming talent is a goldmine of fresh ideas, so we embrace our relationships with interns and work experience placements. While we *know they learn loads from coming in (*because they’ve told us) we pick up useful ideas from them, too.
Flow collaborates with Sneaky Raccoon on its not-for-profit arm, Plan Bee. Set up initially to ensure the freelance creatives of Manchester didn’t miss out on a Christmas Do, it now hosts two parties a year to showcase talent and raise money for good local causes. But it’s more than that, as it creates a space for creative peers to talk face-to-face, to bounce ideas around and to feel part of something bigger. Community is so important now more so than ever.
Designer, animator, copywriter, student, marketing manager – if you think we could collaborate, then we’d love to hear from you.
Drop us a line…
T: 0161 236 1232