Flow wins the Creative Impact Award at the Big Chip Awards

“We’re all extremely honoured and proud to have won the prestigious award.”

Last week saw another high for Flow as we won the Creative Impact award at this year’s Big Chip Awards – and it was a big night for us for a few reasons.

Our animation with BBC Ideas on the phenomenon of ‘groupthink’ was the award-winning piece, and it’s a project we’re really proud of due to its important subject matter. Thankfully the judges agreed saying that the animation “communicates a very difficult concept in a very clear and concise way, with compelling visuals that appeal to everyone.” Praise indeed!

We were, however, perhaps a little distracted in the build-up to our category as we’d had the pleasure of producing all the event collateral for the evening. The opening animation, printed brochure, on-screen presentation, countdown video and lectern design were all ready and waiting for the several hundred guests arriving at the Hilton Hotel in Manchester. We wanted to make sure everything went without a hitch!



It was a real honour to work with Manchester Digital on this project. The work had come about from a hugely successful year at 2017’s Big Chip awards where we scooped 4 in total, including the Grand Prix! Being the creative partner this year, and for Big Chip’s 20th anniversary no less, felt like a lovely ‘circle of life’ moment and one we thoroughly enjoyed. It even made the next day’s hangover worthwhile as we sat in the sweltering Manchester sunshine.

Karl, our Founder & Creative Director, says, “The Big Chip Awards hold a special place in our hearts at Flow, as it was the first industry awards we entered as a new agency. The 2017 event was an incredible night for Flow, so when Manchester Digital asked us to be involved in this year’s creative we jumped at the chance! It was amazing to see our brochure and opening animation on the big screen on the night, and winning the Creative Impact award was the icing on the cake!”


Helen Kirkland, Marketing and Events Manager at Manchester Digital said, “We couldn’t have been happier with the work you have produced. The brochure this year has been the best one yet and we were blown away by the animation.”

Here’s to an incredible summer continuing for Flow (and the country what with this beautiful weather and World Cup antics!). We’ve some lovely projects to shout about and exciting things happening for our growing team, so keep your eyes peeled on our site and socials!

To view the award winning work, please click here – [BBC Ideas Groupthink Animation]

To see the full list of winners, click here – [Big Chip Awards 2018 Winners]

Ahhhh the awards season! The reason so many people think working in the creative sector is so glamourous. We’re always at one ‘do’ or another, right? But what’s the real reason we enter them? And why do we care so much about winning?

Entering awards is beneficial on so many levels. Not only do you get the obvious gains of showcasing your work to the greats of the creative world, but they’re a chance to reflect and debrief on past projects. Drafting the entries – as excruciating as it can be – makes you really question and investigate what you did and examine why it was successful. It’s all too easy to finish one project and jump straight onto the next one, so this process is actually a key learning curve and ensures you keep creating work that tracks back from awards-worthy results.

Understandably, the cost can be prohibitive to start-ups and small agencies with some charging up to £250 per category. It’s certainly not a cheap affair when you think of all the competing award bodies – The Drum, Big Chip, Prolific North, Digital Entrepreneur Awards – but getting to know which ones could benefit you in the long term then submitting an entry can really pay off.

“we’ve won new clients as a direct result”

We boldly – or crazily (you decide) – entered twenty-something last year, in our second year of trading. Staggering even for us to believe, we brought home 16 of the bad boys and were shortlisted for almost all of them! Yes, we got to attend the swanky awards events in our finest threads, but the benefits beyond that have been astounding. Winning national and industry awards has helped to put us on the map and showcase our portfolio in a way that we would have struggled to otherwise.

So many doors have opened and we’ve won new clients as a direct result. Instead of viewing us as a start-up, would-be clients see Flow as capable, well-established, talented and here to stay. Which we certainly are, by the way! We’re having way too much fun to go anywhere.

As we write this, we’re excited / nervous about tonight’s biggies – the Big Chip Awards. As last year’s big winner of the night (their words not ours), we’ve been invited to create the opening animation as well as the event stationery as their creative partner. Can’t wait for people to see it and hear what they think. Oh and we’re up for an award in the Creative Impact category, so wish us double luck!

We. Are. Too. Excited.

We’re all extremely proud to have won the prestigious award at the Greater Manchester Business Awards last week.

We’ve had such a great start as an agency we sometimes have to stop to remind ourselves that we’re still pretty new, and are still finding our way in the world like a little baby turtle finding it’s way to the relative safety of the ocean, whilst avoiding being eaten by predators along the way.

We’re not sure if we’ve made it yet to that lovely warm gulf stream, but life as an agency has gone really well so far. We’ve created some superb work for a lovely set of clients, we’ve grown the team, set up a great studio in the Northern Quarter and established ourselves as an agency.

It’s not always easy to tell how things are going though when you’re so busy with getting the work done! That’s why it was an honour to be nominated by our clients for a business start-up award to recognise what a great start we’ve had.

The award category was for companies that have been trading for less than two years, and was open to any business in the Manchester area. We were all very surprised to be short-listed and delighted to win Start-up of the Year at the Greater Manchester Business Awards last week at a glitzy event at the Raddisson Blu Hotel in central Manchester.

The judges were particularly impressed by the range of high profile clients we’ve worked with in our first two years, the campaigns we’ve delivered, the standard of work and the results for our clients. They specifically mentioned our multi-award winning branding campaign for Arts Council England, and our campaign of social videos for BBC Three.

A lovely way to start 2018, and a bit of extra spring in our steps now as we near our second birthday! Massive congrats to the team who have worked really hard, and thanks to some super clients for trusting in a new agency.

You can see highlights of the night, including us collecting our award, in the video below.

Flow Creative