“We’re all extremely honoured and proud to have won the prestigious award.”
Last week saw another high for Flow as we won the Creative Impact award at this year’s Big Chip Awards – and it was a big night for us for a few reasons.
Our animation with BBC Ideas on the phenomenon of ‘groupthink’ was the award-winning piece, and it’s a project we’re really proud of due to its important subject matter. Thankfully the judges agreed saying that the animation “communicates a very difficult concept in a very clear and concise way, with compelling visuals that appeal to everyone.” Praise indeed!
We were, however, perhaps a little distracted in the build-up to our category as we’d had the pleasure of producing all the event collateral for the evening. The opening animation, printed brochure, on-screen presentation, countdown video and lectern design were all ready and waiting for the several hundred guests arriving at the Hilton Hotel in Manchester. We wanted to make sure everything went without a hitch!
It was a real honour to work with Manchester Digital on this project. The work had come about from a hugely successful year at 2017’s Big Chip awards where we scooped 4 in total, including the Grand Prix! Being the creative partner this year, and for Big Chip’s 20th anniversary no less, felt like a lovely ‘circle of life’ moment and one we thoroughly enjoyed. It even made the next day’s hangover worthwhile as we sat in the sweltering Manchester sunshine.
Karl, our Founder & Creative Director, says, “The Big Chip Awards hold a special place in our hearts at Flow, as it was the first industry awards we entered as a new agency. The 2017 event was an incredible night for Flow, so when Manchester Digital asked us to be involved in this year’s creative we jumped at the chance! It was amazing to see our brochure and opening animation on the big screen on the night, and winning the Creative Impact award was the icing on the cake!”
Helen Kirkland, Marketing and Events Manager at Manchester Digital said, “We couldn’t have been happier with the work you have produced. The brochure this year has been the best one yet and we were blown away by the animation.”
Here’s to an incredible summer continuing for Flow (and the country what with this beautiful weather and World Cup antics!). We’ve some lovely projects to shout about and exciting things happening for our growing team, so keep your eyes peeled on our site and socials!
To view the award winning work, please click here – [BBC Ideas Groupthink Animation]
To see the full list of winners, click here – [Big Chip Awards 2018 Winners]
Motion graphics and animation are powerful. And thanks to smart phones, apps and social media, we’re never far away from them. Their ability to convey fun, playful messages makes them a modern stalwart when trying to engage and captivate audiences. I would even argue they offer the best way of creating impactful storytelling.
As a creative studio specialising in motion graphics and animation, we enjoy keeping on top of the shifting trends and styles being used well in the industry.
From the simple to the complex, here are six of the current and upcoming motion graphics and animation trends we’ve seen appearing most in 2018 so far…
It’s an art to seamlessly move the viewer from one scene to the next. It’s one that isn’t exactly new, but is massively skillful.
The Confidante by Not To Scale is a prime example of how continuously smooth and slick movement of backgrounds, characters and elements can help create fluidity throughout an animation.
Another example by Not To Scale for Amex Platinum demonstrates how seamless transitions can be achieved through attention to detail and a lot of invested time. These ‘liquid motion’ transitions can be complex in practice, but the result is undeniably clever, elegant and downright gorgeous.
Bright, Bold, and Restricted
People react to colour. Simple. It’s an essential part of all design to help determine mood and create emotion to tailor pieces towards different audiences.
We’ve witnessed the use of bright and bold colours being used within a restricted colour palette to really lift artwork. Using contrasting colours gives designs an eye catching, distinctive style. It’s significant and extremely popular given the growing need for brands to stand out.
Noise And Texture
Adding noise and texture in artwork can really help add depth and detail to flat vector based design. It’s definitely a trend that’s increasing in popularity, giving animations a more organic, stylised look that feels more analog and hand crafted. We like it. A lot.
Introducing a look and feel from the past can be fun as well as helping to drive audience connection. Vibrant colours, gradients and bright retro vibes have all made a comeback and looking at recent design outputs, they certainly seem to be sticking around.
Nostalgia is an extremely powerful emotion to tap into to create a sense of relatability for the desired audience. Whether that’s technology, music, gaming or even fashion, it transcends industries seamlessly and looks amazing when it’s done well.
3D Craft – Mixing 2D and 3D
Traditionally, 3D Craft was related to as ‘stop motion’ animation techniques. Today, we’re seeing designers incorporating it when they’re looking to add a bespoke feel and therefore personality to a brand. It’s a really effective way of creating a strong, stand out identity that doesn’t blur the lines and is unapologetically unique.
Molton Brown’s ‘A Show Of Stars’ advert gives stop motion a modern twist. Intricately detailed sculptures and environments, created by paper artist Helen Musslewhite, are modelled, lit and animated in 3D software.
This allows these complex designs to flow and move effortlessly – something that would otherwise be a massive effort to execute using traditional stop motion techniques.
Treatment To Frames
In 2018, everything needs to stand out if it’s going to be noticed. As a result, studios are going above and beyond to push for something different. Specifically, we’ve seen a lot of stunning work which has created impact by adding a physical treatment to animated frames.
In the Fifa World Cup 2018 launch trailer, each frame was embroidered with more than 227,000 metres of thread, across 600 unique frames of tapestry. The piece blends the old and the new as it brings to life some of The World Cup’s most memorable moments with a bespoke interpretation of a centuries-old Russian tradition.
It’s mesmerising to see and has certainly pushed the standards, so we’re eagerly watching this space to see what inspired work emerges in its aftermath.
With bright washes of colour and emotive use of design being hot, we’re really enjoying experimenting with these six motion and animation trends, as well as many others. Will it continue throughout 2018 and beyond? We reckon so, but will be eagerly awaiting more new trends in this speedily changing landscape, too.
To see how we could help bring your brand to life with motion animation, drop us a line.