Flow wins the Creative Impact Award at the Big Chip Awards

“We’re all extremely honoured and proud to have won the prestigious award.”

Last week saw another high for Flow as we won the Creative Impact award at this year’s Big Chip Awards – and it was a big night for us for a few reasons.

Our animation with BBC Ideas on the phenomenon of ‘groupthink’ was the award-winning piece, and it’s a project we’re really proud of due to its important subject matter. Thankfully the judges agreed saying that the animation “communicates a very difficult concept in a very clear and concise way, with compelling visuals that appeal to everyone.” Praise indeed!

We were, however, perhaps a little distracted in the build-up to our category as we’d had the pleasure of producing all the event collateral for the evening. The opening animation, printed brochure, on-screen presentation, countdown video and lectern design were all ready and waiting for the several hundred guests arriving at the Hilton Hotel in Manchester. We wanted to make sure everything went without a hitch!



It was a real honour to work with Manchester Digital on this project. The work had come about from a hugely successful year at 2017’s Big Chip awards where we scooped 4 in total, including the Grand Prix! Being the creative partner this year, and for Big Chip’s 20th anniversary no less, felt like a lovely ‘circle of life’ moment and one we thoroughly enjoyed. It even made the next day’s hangover worthwhile as we sat in the sweltering Manchester sunshine.

Karl, our Founder & Creative Director, says, “The Big Chip Awards hold a special place in our hearts at Flow, as it was the first industry awards we entered as a new agency. The 2017 event was an incredible night for Flow, so when Manchester Digital asked us to be involved in this year’s creative we jumped at the chance! It was amazing to see our brochure and opening animation on the big screen on the night, and winning the Creative Impact award was the icing on the cake!”


Helen Kirkland, Marketing and Events Manager at Manchester Digital said, “We couldn’t have been happier with the work you have produced. The brochure this year has been the best one yet and we were blown away by the animation.”

Here’s to an incredible summer continuing for Flow (and the country what with this beautiful weather and World Cup antics!). We’ve some lovely projects to shout about and exciting things happening for our growing team, so keep your eyes peeled on our site and socials!

To view the award winning work, please click here – [BBC Ideas Groupthink Animation]

To see the full list of winners, click here – [Big Chip Awards 2018 Winners]

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