Reimagined - Match dating socials

This week we split the creative team in two and asked them to reimagine what they would do with a well-known brand’s social strategy. Team One, featuring Alex and Ines, chose popular dating app, Match UK.

Before and After
The Challenge
Before (left) and After (Right)

The team dug deep into Match UK’s current Instagram profile, looking at their target audience and preferred types of content and how they could shake it up and add something new. They wanted to retain Match’s success stories but add a little extra personality and cheekiness (sometimes quite literally!) into the mix.

Our new look for Match
The Solution

Using Match’s current brand style, the team created a consistent look and feel for the account using a variety of animation, illustration and photography. 

 

Photography is clearly very important to Match so the team wanted to keep that but make sure it felt like a cohesive part of the brand. Choosing shots that were more people-focused, and adding the Match heart to show couples that had successfully ‘matched!’ meant that this felt consistent. 

 

The team illustrated a series of relatable and shareable cheeky song lyrics to resonate even more with their demographic of 30-49 year olds. 

 

Bringing some dating success stories to life via playful, yet sophisticated animation meant that the team could inject some fun and humour into the brand. Check out the cheeky twist at the end of each short clip! 

The Content
The Results

Eh voila! Our recommendation brings Match’s tone of voice to the forefront, allowing their audience to engage with playfulness and humour. There’s a mix of versatile content that could be shared individually or adapted for other social platforms, and could be tied into specific marketing campaigns. 

Moodboards
moodboard for social media content creation Moodboard in preparation for social media content

It’s that time of year again guys! We’re opening up applications for our summer internships!

This year we have 2 internship opportunities available, and are looking for someone in an Animation role (2D / 3D / hand-drawn) and someone in a Design role (graphic design / brand / illustration)

The internships are 4-6 weeks, starting in July and ending in August, and are paid positions.

These internships are designed to give the next generation of talented designers and animators the chance to work in a busy creative studio, and gain real-life, hands-on experience of working within our creative team on a range of projects.

No professional experience is necessary, but some entry level skills in design and animation are useful, and a passion for creating exceptional design in motion is essential. Applications are as welcome from self taught artists as they are from recent graduates.

This is a great opportunity to work in a super talented team, develop your skills, experience studio life and start to grow a network of contacts in the industry. It’s also a perfect chance to impress the team for any current or future work opportunities – our last two interns have gone on to join the team!

If this sounds like it might be useful for you, get in touch with your most up to date portfolio.

The Deadline is 12th July 2019

“These internships are such a good opportunity for talented and ambitious people to get a ‘foot in the door’ with an award-winning creative studio. There is no qualifications required and they are paid so there should be no barrier to entry for anyone. All you need is passion, motivation and a willingness to learn.”

Karl Doran, Founder and Creative Director 

Get in touch here – hello@weareflow.uk

The Design of Festivals

Festival season is upon us and UK summertime is in full force (overcast and a bit warm). With festivals comes stage arrangements, social campaigns and impressive lighting. Here are a few of our favourite festival designs.

 

Shangri-Hell

Starting with one of the most iconic British festivals, Glastonbury has a long history of creating experiences for festival goers. During design Manchester last year Kaye Dunnings, the Creative Director of Shangri-La talked about their approach to design.

Shangri-La combines visual and performance art, music, light, sound and AV to create immersive worlds. Championing outsider art and underground culture, Shangri-La takes on a new theme every year. Our favourite was the theme of Shangri-Hell in 2016.

The immersive world included the Shangri La newspaper – The Shangri Liar – which had ‘The best bullshit you’ve ever heard!’ and posters by the cult American street artist Shepard Fairey (famed for the Obama ‘Hope’ poster).

Little green men

Greenman draws in the alternative festival enthusiast to Wales by using a different illustrator each year to set the tone of their social campaigns. The design studio, Bread Collective, have designed the branding of the festival but leave the rest up to an illustrator, giving them a massive amount of freedom.

Last year Norwegian illustrator Sunniva Krogseth talked about making a ‘playful world for adults’ with cute characters. The illustrations capture the hippy vibe of the event and the green surroundings. Loose and messy the drawings demonstrate the festival experience in a whimsical way that photography can’t.

Spice up your type

Not a festival but worth an honourable mention, the Spice Girls visited Manchester last week on their tour. The staging and identity was designed by Kate Moross and her team. Making full advantage of the current trend of the 90s aesthetic, Moross and her team have combined this with bold type to update it for 2019.

The entire set is centred around a globe, portraying the dominance of the Spice Girls in their very own Spice World. The stage includes a ring of walkway, allowing the singers to walk around in orbit and bring in the audience into their atmosphere. Full of nostalgia and powerful colours, the graphics are perfect for the audience who remembers the Spice Girls and grew up with them.

YANA Fest

On our doorsteps, You Are Not Alone festival took place in Manchester city centre last month. The festival brought awareness to mental health and raised over £2,500 for Manchester Mind. We branded the festival with loose illustrations centred around reaching out and connecting with other people through music. The typography included a mash of different weights and styles, to show how lots of different people who suffer from mental health can come together, no matter how different they are.

YANA2020 is already underway but you can see our case study here of how we brought to life music and mental health.

Flow Creative
Freelance WordPress Developer in the UK