Tyler Grange
Nurturing the environment, brewing beer and fostering talent are all things environmental architects Tyler Grange have done for the past 10 years. At the forefront of their sector, they needed a brand and website which better reflected this. They asked us to dig into what Tyler Grange is at its core and create an identity that showcased their innovation.
Through brand workshops, we discovered that Tyler Grange is best described as a playful brand supported by expert collaboration, which is at the heart of their practice. We created a logo mark around the concept of reshaping your world. Positive, nurturing and a catalyst for growth – the mark is inspired by flora, fauna and human construction. We made sure this fed through the illustration, web and typography of the brand.
Tyler Grange will launch their brand in tandem with their 10 year anniversary and will roll it out across website, social and all external comms. It will take them into 2021 with a brand that feels authentic to their values, their work and their clients.
Testimonial
The One Powerhouse Consortium is an organisation that aims to create spatial plans for the ‘mega regions’ of England, and integrate them with existing plans for Wales, Scotland and Northern Ireland. They needed an identity to put them on a platform, and make their audience sit up and listen to what they have to say.
The brand feels clean, contemporary and ready to be taken seriously. A ‘grown-up’ palette of dark blues and white complements a modern accent of coral. We developed a dot matrix mechanism to reinforce the idea of connection and strength across the regions, which will later be developed into a suite of icons and illustrations.
We delivered a contemporary and intuitive brand, website and print material which successfully launched in July. With backers including Gordan Brown and John Major, the One Powerhouse scheme sets to develop its plans for Britain.
Creative Industries Clusters Programme is a collaboration of nine regional clusters (universities, tech companies and creatives across the UK) all working to drive innovation and skills. The AHRC approached us to develop a brand and integrated campaign for the launch of this £80 million government investment into R&D.
The dynamic ‘X’ identity unifies the programme, whilst giving each Cluster the flexibility to be unique in its own right. The programme’s aims were brought to life in a playful animation, focusing on themes of imagination and creative possibility. All Clusters were then showcased on a website featuring exciting updates about each of the innovative projects currently in development.
The programme and its identity was officially launched at the Beyond Conference in November 2018, and the Clusters will be busy developing their R&D projects over the next five years. Each Cluster is working on its own range of communications, using the brand guidelines we crafted at their core.
Each year, Beyond brings together creatives, academics, and researchers. The Barbican Centre in London hosted the 2018 event, and featured an amazing array of talks, panels, and presentations. Dynamic and forward-thinking, Beyond asked us to deliver branding, website, and social media content to match.
We devised a crisp black-and-white logo for the event. The “Be” of “Beyond” transforms into a device that can be paired with event keywords, like creative, innovative, dynamic, and brave. We added bright red, purple, and teal accent colours to the palette, emphasising Beyond’s mission to drive the creative industries in fresh directions.
As well as putting together the core brand guidelines, we applied them to materials including pre-event social cards, printed programmes, a digital presentation, and on-screen graphics for use during sessions. To cap it all, we made some animated stings and motion graphics to bring the Beyond brand to life!
