Triangulum: Sustainable Living Project

The Challenge

Triangulum is a collaborative project of three European cities: Manchester, Stavanger and Eindhoven, all working with data to make our cities more sustainable and liveable. Manchester City Council wanted a film that explained the project’s aims and the part Manchester is playing. The video had to appeal to both the public and those aware of the project who wanted to see proof of it in action.

animated explainer video showing how data is used animation for animated explainer video animation for website explaining a brand illustration from Animation for animated explainer video
The Solution

Our script not only showcases the purpose of the project but also evokes a sense of regional pride and encourages others to reflect on how their city could do something similar. We decided on a mixture of live-action and animation; the animation communicated more complex, abstract concepts while the live-action demonstrated what is happening now in the city. Triangulum’s teal blue logo became the driving force behind our chosen colour palette.

The Results

The film is being used as part of Triangulum’s social strategy as well as at events to explain the success of the project and how the data Manchester is collecting will be used.

animated end frame for animated explainer video Animation from Animated Explainer video illustration demonstrating multiple uses in animation animated and live action brand film
Testimonial

Working with Karl and his team at Flow was a great experience. They helped take a challenging topic, guiding us through the process of turning it in to something we are proud to show and to put our name to. The teams' willingness to go the extra mile was much appreciated as we juggled the animation, printing and a big event. Thanks guys!!

Manchester City Council
Challenge

International fashion retailer, N Brown, who own brands such as JD Williams, Simply Be and Jacamo needed a film to tell their amazing story since the company’s launch back in 1875. The film would debut at a company wide 2-day conference and needed to excite and engage the 2,000 colleagues attending. We couldn’t wait to help!

Style Frames
N Brown Celebration Animation Animation frame from Event Animation Event Animation for Simply Be, N Brown and Jacamo Animation for N Brown to celebrate employees
Style Frames
Solution

The N Brown story spans almost 150 years, so we developed a look and feel that would translate from the Victorian era right through to present day. We used a collage approach that began with textured heritage imagery from old catalogues and order forms, and transitioned into slick broadcast TV ads and Instagram feeds, showing the impressive way N Brown has continually evolved to meet the demands of their customers. Music played a huge part in announcing each of the decades and helped to convey a passage of time across the film.

Archive
Style Frames
Jacamo, Simply Be and JD Williams event animation Animation for N Brown event Animation Frame to celebrate N Browns Employes
Results

The film debuted at the conference and was met with applause from the 2,000 strong audience! It was the first thing the audience saw and set the tone for the rest of the 2 days which included live fashion catwalks and sharing future plans for the company. The film is now going to be used as part of the onboarding process for new employees of N Brown.

Archive
Style Frames
Event animation for simply be, n brown and jacamo Animation frame for a N Brown's event Simply Be and Jacamo event animation
Collage Style
Testimonial

We came to Flow with a big challenge – to concept and deliver a short film to celebrate the history and heritage of N Brown and to turn it around in 3 weeks! The team accepted the challenge and worked relentlessly to build a lovely story about our business that we can all be proud of. Thank you Flow for a super job!

N Brown
The Challenge

SmartImpact is a partnership between ten European cities. Its mission is to share knowledge about the five vital components of a “smart city”. Each city has an action plan for building a sustainable future, and our job was to create campaign materials to help the audience learn more.

Website
SmartImpact mobile website SmartImpact interview for website
The Solution

To make this complex partnership more accessible, we built a bright, bold, and united style to work across 20 animated case study videos, 15 bespoke illustrations, web, print, wayfinding, and promotional products. We gave each smart city theme a different pattern and colour combination so that they can be used separately.

Illustrations
illustrated city of Smolyan from animation Porto City illustration from animation SmartImpact city illustration from animation and brand SmartImpact City illustration for brand and animation SmartImpact City illustration from animation
Icons
The Results

In March 2018, representatives of all ten cities came together in Manchester to take part in focused workshops and move SmartImpact forward. Our materials were at the heart of this showcase event. The toolkit is being used by every partner, and the website is a global hub for cities that share SmartImpact’s goals!

In Situ Design
SmartImpact branded Event signage SmartImpact branded presentation SmartImpact branded signage
Print Material
SmartImpact branded materials SmartImpact branded print materials for the event SmartImpact branded print materials
Testimonial

Working with Karl and his team at Flow was a great experience. They helped take a challenging topic, guiding us through the process of turning it in to something we are proud to show and to put our name to. The teams' willingness to go the extra mile was much appreciated as we juggled the animation, printing and a big event. Thanks guys!!

Manchester City Council
Flow Creative
Freelance WordPress Developer in the UK