Triangulum: Sustainable Living Project
Triangulum is a collaborative project of three European cities: Manchester, Stavanger and Eindhoven, all working with data to make our cities more sustainable and liveable. Manchester City Council wanted a film that explained the project’s aims and the part Manchester is playing. The video had to appeal to both the public and those aware of the project who wanted to see proof of it in action.
Our script not only showcases the purpose of the project but also evokes a sense of regional pride and encourages others to reflect on how their city could do something similar. We decided on a mixture of live-action and animation; the animation communicated more complex, abstract concepts while the live-action demonstrated what is happening now in the city. Triangulum’s teal blue logo became the driving force behind our chosen colour palette.
The film is being used as part of Triangulum’s social strategy as well as at events to explain the success of the project and how the data Manchester is collecting will be used.
Working with Karl and his team at Flow was a great experience. They helped take a challenging topic, guiding us through the process of turning it in to something we are proud to show and to put our name to. The teams' willingness to go the extra mile was much appreciated as we juggled the animation, printing and a big event. Thanks guys!!
International fashion retailer, N Brown, who own brands such as JD Williams, Simply Be and Jacamo needed a film to tell their amazing story since the company’s launch back in 1875. The film would debut at a company wide 2-day conference and needed to excite and engage the 2,000 colleagues attending. We couldn’t wait to help!
The N Brown story spans almost 150 years, so we developed a look and feel that would translate from the Victorian era right through to present day. We used a collage approach that began with textured heritage imagery from old catalogues and order forms, and transitioned into slick broadcast TV ads and Instagram feeds, showing the impressive way N Brown has continually evolved to meet the demands of their customers. Music played a huge part in announcing each of the decades and helped to convey a passage of time across the film.
The film debuted at the conference and was met with applause from the 2,000 strong audience! It was the first thing the audience saw and set the tone for the rest of the 2 days which included live fashion catwalks and sharing future plans for the company. The film is now going to be used as part of the onboarding process for new employees of N Brown.
We came to Flow with a big challenge – to concept and deliver a short film to celebrate the history and heritage of N Brown and to turn it around in 3 weeks! The team accepted the challenge and worked relentlessly to build a lovely story about our business that we can all be proud of. Thank you Flow for a super job!
SmartImpact is a partnership between ten European cities. Its mission is to share knowledge about the five vital components of a “smart city”. Each city has an action plan for building a sustainable future, and our job was to create campaign materials to help the audience learn more.
To make this complex partnership more accessible, we built a bright, bold, and united style to work across 20 animated case study videos, 15 bespoke illustrations, web, print, wayfinding, and promotional products. We gave each smart city theme a different pattern and colour combination so that they can be used separately.
In March 2018, representatives of all ten cities came together in Manchester to take part in focused workshops and move SmartImpact forward. Our materials were at the heart of this showcase event. The toolkit is being used by every partner, and the website is a global hub for cities that share SmartImpact’s goals!
Working with Karl and his team at Flow was a great experience. They helped take a challenging topic, guiding us through the process of turning it in to something we are proud to show and to put our name to. The teams' willingness to go the extra mile was much appreciated as we juggled the animation, printing and a big event. Thanks guys!!
