Nurturing the environment, brewing beer and fostering talent are all things environmental architects Tyler Grange have done for the past 10 years. At the forefront of their sector, they needed a brand and website which better reflected this. They asked us to dig into what Tyler Grange is at its core and create an identity that showcased their innovation.
Through brand workshops, we discovered that Tyler Grange is best described as a playful brand supported by expert collaboration, which is at the heart of their practice. We created a logo mark around the concept of reshaping your world. Positive, nurturing and a catalyst for growth – the mark is inspired by flora, fauna and human construction. We made sure this fed through the illustration, web and typography of the brand.
Tyler Grange will launch their brand in tandem with their 10 year anniversary and will roll it out across website, social and all external comms. It will take them into 2021 with a brand that feels authentic to their values, their work and their clients.
BBC Creative approached us to bring 2020’s Children in Need national TV commercial to life. Due to the difficulties with live-action filming as a result of COVID-19, this was the first time the Children in Need advert would appear as a fully animated two-minute junction takeover. The commercial needed to feel emotive yet positive, and shed light on the ways Children in Need supports the UK’s most vulnerable children, whilst also encouraging donations from the public.
The narrative, written and illustrated by children’s author, Tom Percival, focused on three children’s experiences with isolation, poverty and adapting to a big life change. In collaboration with BBC Creative and Tom, we developed a storyboard that worked with the expressive illustration style and told the stories of the three characters in the most fitting way. Our team supported Tom with creating illustration and artwork, and animated each scene so that it felt hand crafted and seamless. The film was supported beautifully with a bespoke music score composed and recorded by Alex Baranowski.
In the run up to November’s Children in Need show, the two-minute commercial aired to build support for the night. Alongside the hero film we produced a 10-second teaser, and series of 20, 30 and 60-second cut downs that all aired on BBC One and Two.
We’re looking forward to seeing the final donation numbers following the live show and are extremely proud of collaborating on an important campaign for such a worthy cause.
To hear more about the real charities and the incredible people they support, click here.
Flow were a dream to work with, they were collaborative, imaginative, turned around feedback in record time and made the whole process incredibly smooth. They really care about what they do and put absolutely everything into the project, which is reflected in how beautifully it turned out.
Software company CogniSoft asked us to make a film explaining their innovative tool – YETI Infinity – which has been over 35 years in the making. With help from the mythic creature, YETI makes managing apprenticeships easy for employers, learners and administrators. We needed to make an engaging film which showed how flexible organisation tools could make potential customers best in class for their learners and clients.
Hitting the balance of professional and contemporary, we developed an art style which feels grown up but not boring. The animation is slick and smooth with intricate face rigs that convey the ease YETI provides for users. Brought to life, the yeti mascot is full of personality where previously only static – he is a memorable mascot for online learning and sets the brand apart.
Cognisoft plans to use this film to launch their new programme in September and increase software sign ups.
We approached a number of potential agencies and our decision to go with Flow Creative was purely based on the quality of their published work. Throughout the process we found their teams ability to take our ideas and translate them into meaningful content was excellent.
The Mental Health Foundation is a UK charity whose mission is to help people to thrive through understanding, protecting, and sustaining their mental health. This year they asked us to help create a look and feel for their annual Mental Health Awareness Week. As part of the official government response to COVID-19, the theme for the week was kindness. We helped establish a brand which fed through animation, fundraising packs, reports and social media content.
We created a brand that dealt with serious issues but felt positive and left the UK feeling optimistic. The style championed the Mental Health Foundation green along with a character-led illustration style. The combination of geometric shapes and abstract textures communicated subtly how mental health can make you feel off-balance and muddled but the friendly characters kept the topic of mental health approachable and reassuring.
As part of the suite of materials for this campaign we created an animated film to help them spread the message and talk about the importance of Kindness. We wanted the script to be fun and engaging, to get across the seriousness of the message, but in an accessible and friendly way. We developed the script into a poem, and the comedian Mark Watson, an ambassador for the charity, recorded the voice-over for the film. The quirky, illustrative style comes alive in animation, and bespoke sound design adds the finishing touch.
The animation and digital materials are currently part of the UK government’s official response to COVID-19 and has encouraged people to fundraise for the Mental Health Foundation during May, staying active during the current pandemic.
“We were really impressed by the creativity Flow brought to the mix and they felt like a great fit for this important campaign for us. We’ve loved collaborating with the team and the campaign materials they’ve produced are amazing.”
We’re not sure if you’ve heard but there is a global pandemic going on right now. Here at Flow, we wanted to spread some laughter and positivity with everyone during these difficult times. We did this by doing what we know best, animation! This series of playful videos featuring a range of quirky illustration styles, shows off some top tips for surviving the awful situation that we all find ourselves in currently.
Those who can are working from home, setting up a nice background for office video calls can be difficult.
Isolation means no going to the gym, in times like these we have to get creative with our equipment.
This tip is all about staying at home. That’s it, that’s the tip.
If you weren’t before, you should really be washing your hands. A lot.
Avoid touching surfaces where you can and if you can resist.
It’s important to be kind and help each other out, especially the most vulnerable people in our community. We hope your furry friend is as helpful as this guy!
A set of 6 social animations with characterful animation, contemporary illustration, and in-house SFX to boot. The animations reached over 6,000 people on Instagram alone and hopefully made a few people smile at this unprecedented time.
Each year Manchester releases a festive animation to celebrate the city as the destination to be at Christmastime, with its world-renowned Christmas markets and festive activities. We were approached to develop 2019’s animation that depicted Manchester as a warm, inclusive and welcoming city to faces old and new.
We developed a narrative, for the animation, centred on Maya, a little girl new to Manchester, who writes a letter to Santa asking for some friends. The letter magically shoots up the chimney and begins a journey through the city – with Maya in frantic pursuit bumping into a host of people and festive landmarks on her travels, before landing in Santa’s hands. Santa inspects the letter and gestures behind her, to the new friends she’s ended up meeting along the way, who welcome her with open arms.
MFour had designed campaign artwork, inspired by Scandivanian folk art, that would be showcased around the city and underpin the look and feel of the film. Taking cues from that artwork, we designed and illustrated a host of geometric characters and Manchester-inspired backdrops, that would help tell our festive, heart-warming story.
We collaborated with sound design studio, Gas Music, who added the final magical touches with a bespoke music track and sound effects.
The animation encourages people to visit Manchester and evokes civic pride. The animation is currently being launched across social media and will be shown at the ‘Manchester Christmas Light switch on’. Shortened versions, portrait versions of the animation were shown around the city to help get everyone into the Christmas spirit while doing their Christmas shopping!
The team at Flow were a real pleasure to work with, taking our initial brief and transforming it into a warm, emotional narrative that captures the Christmas spirit. Manchester City Council's Christmas animation has become a beloved tradition, and Flow has done a fantastic job of keeping this custom going.
Motion Hatch is a popular online learning platform for freelance motion designers and animators, who run a peer support group called Mograph Mastermind. They asked us to create an animated promo video to help promote their Mograph Mastermind Program and encourage people to sign up.
We decided to take a fully animated approach to the film, as we knew this would resonate best with our motion savvy audience. Using Motion Hatch’s vibrant brand guidelines we created a textured, illustrative style that demonstrated the struggles faced by a freelance motion designer, and how the program’s mentors can help you navigate those struggles, and ultimately progress you and your career!
We were super excited to collaborate with the team at Sono Sanctus on an amazing bespoke sound bed and music track too!
The video is currently being used to promote sign-ups for Motion Hatch’s new program cohort, which happens every 8 weeks. We’re excited to see how the film impacted the number of new sign-ups, so watch this space for the official numbers!
It was fantastic to work with Flow; they really care about the work that they do. They listened carefully to what we needed from the animation and delivered a great piece. We'd recommend working with Flow, and hope to be working with them again soon!
RMS are a PR agency in Altrincham, looking to create a short eye-catching animated brand film for their new website, that would sit at the top of their homepage and give visitors a flavour of who RMS are as a company and encourage visitors to contact them for more information.
We created a bold and playful animated brand film, using their brand guidelines, with a ‘down the rabbit hole’, intriguing feel that would entice visitors to their new website and encourage them to contact RMS, using clear call to actions. Knowing that website visitors increasingly listen without sound, we tried to make sure the message was delivered through visuals as well as through voiceover.
RMS were extremely happy and the animated brand film added extra excitement to the launch of their new website. They also used the brand film across their social media channels to engage their audience.
Delighted with our film @We_Are_Flow... loved seeing our words and ideas coming to life! Thanks for your help, patience, enthusiasm and professionalism.
Triangulum is a collaborative project of three European cities: Manchester, Stavanger and Eindhoven, all working with data to make our cities more sustainable and liveable. Manchester City Council wanted a film that explained the project’s aims and the part Manchester is playing. The video had to appeal to both the public and those aware of the project who wanted to see proof of it in action.
Our script not only showcases the purpose of the project but also evokes a sense of regional pride and encourages others to reflect on how their city could do something similar. We decided on a mixture of live-action and animation; the animation communicated more complex, abstract concepts while the live-action demonstrated what is happening now in the city. Triangulum’s teal blue logo became the driving force behind our chosen colour palette.
The film is being used as part of Triangulum’s social strategy as well as at events to explain the success of the project and how the data Manchester is collecting will be used.
Working with Karl and his team at Flow was a great experience. They helped take a challenging topic, guiding us through the process of turning it in to something we are proud to show and to put our name to. The teams' willingness to go the extra mile was much appreciated as we juggled the animation, printing and a big event. Thanks guys!!
You Are Not Alone (YANA) Festival is a Manchester-based music festival in aid of mental health charity, Manchester Mind. The festival needed a positive, playful identity that could be rolled out across all communications, from ticket sales build-up to the event itself.
We developed a friendly illustrative style that reinforced connection and inclusivity; the main motif of the festival is two elongated arms coming together in harmony. We used mismatched typography of different weights and sizes to complement this, giving the brand a playful feel. Social cards were released in the run up to the festival to announce artist line-ups and new venues!
YANA debuted on 30th March 2019 in Northern Quarter venues The Whiskey Jar, Jimmy’s and Night & Day. It was a sellout festival and the sun even shone in Manchester for the occasion! Plans are underway already for YANA 2020, so watch this space…
We want to give a huge big ups to Flow. Can’t recommend them enough. Standout work, the nicest and easiest staff to deal with, literally 10/10. Thanks for everything.