Tyler Grange

The Challenge

Nurturing the environment, brewing beer and fostering talent are all things environmental architects Tyler Grange have done for the past 10 years. At the forefront of their sector, they needed a brand and website which better reflected this. They asked us to dig into what Tyler Grange is at its core and create an identity that showcased their innovation.

The Solution

Through brand workshops, we discovered that Tyler Grange is best described as a playful brand supported by expert collaboration, which is at the heart of their practice. We created a logo mark around the concept of reshaping your world. Positive, nurturing and a catalyst for growth – the mark is inspired by flora, fauna and human construction. We made sure this fed through the illustration, web and typography of the brand.

Illustration
The Result

Tyler Grange will launch their brand in tandem with their 10 year anniversary and will roll it out across website, social and all external comms. It will take them into 2021 with a brand that feels authentic to their values, their work and their clients.

Beer Label
Testimonial

Testimonial

The Challenge

The Mental Health Foundation is a UK charity whose mission is to help people to thrive through understanding, protecting, and sustaining their mental health. This year they asked us to help create a look and feel for their annual Mental Health Awareness Week. As part of the official government response to COVID-19, the theme for the week was kindness. We helped establish a brand which fed through animation, fundraising packs, reports and social media content.

Social Graphics
Instagram Stickers
Guidelines
The Solution

We created a brand that dealt with serious issues but felt positive and left the UK feeling optimistic. The style championed the Mental Health Foundation green along with a character-led illustration style. The combination of geometric shapes and abstract textures communicated subtly how mental health can make you feel off-balance and muddled but the friendly characters kept the topic of mental health approachable and reassuring.

Fundraiser Packs
Downloadable Resources
Animation

As part of the suite of materials for this campaign we created an animated film to help them spread the message and talk about the importance of Kindness. We wanted the script to be fun and engaging, to get across the seriousness of the message, but in an accessible and friendly way. We developed the script into a poem, and the comedian Mark Watson, an ambassador for the charity, recorded the voice-over for the film. The quirky, illustrative style comes alive in animation, and bespoke sound design adds the finishing touch.

Styleframes
Animation
The Result

The animation and digital materials are currently part of the UK government’s official response to COVID-19 and has encouraged people to fundraise for the Mental Health Foundation during May, staying active during the current pandemic.

GIFs
Testimonial

“We were really impressed by the creativity Flow brought to the mix and they felt like a great fit for this important campaign for us. We’ve loved collaborating with the team and the campaign materials they’ve produced are amazing.”  

The Mental Health Foundation
The Challenge

The One Powerhouse Consortium is an organisation that aims to create spatial plans for the ‘mega regions’ of England, and integrate them with existing plans for Wales, Scotland and Northern Ireland. They needed an identity to put them on a platform, and make their audience sit up and listen to what they have to say.

Adapative Logo
The Solution

The brand feels clean, contemporary and ready to be taken seriously. A ‘grown-up’ palette of dark blues and white complements a modern accent of coral. We developed a dot matrix mechanism to reinforce the idea of connection and strength across the regions, which will later be developed into a suite of icons and illustrations.

Mobile
Website
The Results

We delivered a contemporary and intuitive brand, website and print material which successfully launched in July. With backers including Gordan Brown and John Major, the One Powerhouse scheme sets to develop its plans for Britain.

A1 Map
One Powerhouse branding project printed booklet describing their plans One Powerhouse branded print fold-out booklet One Powerhouse branded printed booklet
Print
The Challenge

Creative Industries Clusters Programme is a collaboration of nine regional clusters (universities, tech companies and creatives across the UK) all working to drive innovation and skills. The AHRC approached us to develop a brand and integrated campaign for the launch of this £80 million government investment into R&D.

Brand Guidelines
CICP creative clusters animated logo CICP brand guidelines summary and branding Branding essentials brand guidelines how to use motif CICP Brand Guidelines about branding and logo CICP brand colours from brand guidelines Arts council brand guidelines
The Solution

The dynamic ‘X’ identity unifies the programme, whilst giving each Cluster the flexibility to be unique in its own right. The programme’s aims were brought to life in a playful animation, focusing on themes of imagination and creative possibility. All Clusters were then showcased on a website featuring exciting updates about each of the innovative projects currently in development.

Digital
The Results

The programme and its identity was officially launched at the Beyond Conference in November 2018, and the Clusters will be busy developing their R&D projects over the next five years. Each Cluster is working on its own range of communications, using the brand guidelines we crafted at their core.

Style Frames
CICP animation frame of £80m funding CICP animation still to celebrate jobs and funding CICP animation still of illustrated characters Animation still of illustrated map CICP illustration from animation
Illustrations
The Challenge

Each year, Beyond brings together creatives, academics, and researchers. The Barbican Centre in London hosted the 2018 event, and featured an amazing array of talks, panels, and presentations. Dynamic and forward-thinking, Beyond asked us to deliver branding, website, and social media content to match.

Website
Beyond website and branding on mobile
Mobile and Social
The Solution

We devised a crisp black-and-white logo for the event. The “Be” of “Beyond” transforms into a device that can be paired with event keywords, like creative, innovative, dynamic, and brave. We added bright red, purple, and teal accent colours to the palette, emphasising Beyond’s mission to drive the creative industries in fresh directions.

Case Study
Social Cards
Event Badges
The Results

As well as putting together the core brand guidelines, we applied them to materials including pre-event social cards, printed programmes, a digital presentation, and on-screen graphics for use during sessions. To cap it all, we made some animated stings and motion graphics to bring the Beyond brand to life!

The Event
Flow Creative
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